Whether you need offset or digital printing, we are the right choice. Offset printing has no limitations on size or material stock and is most cost-effective on high volume print runs. Digital printing has size and stock limitations and is most cost effective on small to medium print runs. Digital printing allows you to plug in variable data and personalize any type of mail piece. Did you know, you can increase the response rate by inserting the recipient’s name to the mail piece?
Need it fast or have variable data? This is the way to go! Digital printing is similar to the color laser printer in your office. Our large format digital print machines allow us to print directly from the software without making print plates or extended set up time. This type of printing saves time and money on small to medium quantity runs. Brochures, postcards, letters, snap packs (pressure seal) and most other mail pieces can be produced with high-quality and in a timely matter.
Variable Data Printing
Would you rather see a piece in your mailbox addressed to “To Our Friends at…” and starts with Hi Neighbor” or a piece that is not only addressed to you personally but also greets you with “Hi Craig”? With variable data printing, personalized information can be inserted on each mail piece. Not only is it more likely to be looked at, but it can increase your ROI as well. Variable Data can be your company’s best friend.
Variable Data Printing is an automated process that allows the name, message content, barcode, special code and also images to change on each individual mail pieces. This method of marketing dramatically increases the possibility of a higher response rate.
- Drives and Increases ROI
- Increase open rates
- Increase response rates
- Uses Personalized URLs
Offset Printing is a commonly used print style in which the ink is transferred (or “offset”) from a plate to the print stock. The offset technique uses a plate for each color, obtains ink from ink rollers to create a flat printed image. Sheet fed is printed from flat sheets and web fed is printed from rolls of paper. Sheet fed machines are primarily used for postcards, letters or thick material stocks. Web fed presses are great for thin stock mail pieces such as, newspapers, letters, booklets or magazines.
Advantages of Offset Printing
Note: Some disadvantages will include longer print cycle time due to long press set-up time & ink dry time and Cost can be higher for small volume runs due to the longer setup time.
Produces sharp, clean, high-quality images.
Most cost-effective method for producing high-quality prints in high volume.
Gang runs can decrease costs. A gang-run is when multiple pieces are printed together maximizing all the printing real estate with each print impression.
Spot color printing to match company logo colors with precision.
Improve business by targeting your perfect audience. Our mailing and email lists allow you to hit even the smallest niche…
Vast printing capabilities allows us to handle all your needs…
Direct mail is proven to be the most effective advertising tool. With discounted postage rates you can keep more money in your pocket…
Professional design that works with you to produce the highest quality output available. CSP Group will work with you to design a piece that will make a connection with your audience…